2/25/2024 0 Comments Linkedin sales navigator teamIf you don’t follow this process your LinkedIn Sales Navigator investment will be wasted. What you “put into” Sales Navigator is ALL that matters. ![]() Come to our next live, online Email Writing Clinic. Don’t be one of them.Ĭome and start practicing this technique. Every day they’re presented with opportunities by sellers like you. They may be open to talking about a problem or goal. Avoid presenting your opportunity to prospects who don’t want it!.Provoke immediate response by help buyers start talking about themselves.Spark curiosity with your subject line and message copy.To get response when using an InMail or a cold email message: Here’s what I’ve learned through experience. Eliminate all adjectives and adverbs that tend to sound persuasive.Īn odd (but effective) cold email technique.After drafting, reduce the number of “I’s” and “my’s” and “our’s” in your message to laser-focus on the reader.Make your message three to four sentences maximum.Prove you’ve done homework on the prospect (signal “this isn’t spam!”).To spark conversation … that will lead to curiosity in what you sell … try this: Instead, help potential buyers become curious about your solution to their problem … or short-cut to their goal. Don’t sabotage yourself.īy the way - here is an online “insiders” group focusing on getting conversations started using better communications techniques. How many of these no-no’s are you doing? All of this adds-up to lack of being provocative. requesting a meeting or call in email #1 is a big mistake) (never do this it always hurts response rate) Focusing on earning a meeting rather than a conversation about problems.Encouraging deletion because subject lines are too specific.Inadvertently signaling “I didn’t research you” and “I’m lower status” to buyers.Writing messages taking more than 15 seconds to read.Accidentally communicating “sales pitch ahead” to the prospect. ![]() When I first meet coaching students (sellers) 90% of them are breaking these cold-emailing rules. Short, pithy provocations hitting on your target’s challenges do. Stale templates (everyone is using) don’t work. ![]() Smaller asks get better response rates… earning more conversations. Instead, ask for conversations that might lead to meetings. Plus, we ask for meetings too soon… before customers realize they need one. Most of us fail because we mimic templates found on Google. Having an effective communications technique to rely on (over-and-over) is the answer. You must maintain an InMail reputation score in order to send messages. If enough prospects mark you as spam, you’re out of the game. InMail is also monitored and rated by LinkedIn. LinkedIn InMail is guaranteed to deliver … BUT … it is not guaranteed to: Why not ask them for a meeting? Seems obvious. LinkedIn Sales Navigator IS worth it BUT only if you have an effective communications technique to get customers asking YOU for appointments.
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